Facebook,
Twitter, LinkedIn, Blogging and so many other applications of Web2.0 we come
across every day. Regardless of knowing what all they are meant for people just
use it because they are considered to be the fastest way of information
exchange. In Pakistan, if you consider the percentage of people using Facebook
is lot more than any other Web 2.0 applications. I see people starting up their
businesses through Facebook which is a great sign, it brings in the employment
opportunities for the application developers and so on and so forth, but that
is not I will be sharing today.
According to
the article published in by Tribune in February 2012, there are 6 million
Facebook users in Pakistan, in which 1.9 Million are women and remaining are
men. 6 million is a good figure for the marketers to play its card right to target
the right TG (Target Group), and that what we all see these. Very often we see
the teasers on our SNS’s (Social Networking Sites) that tested by the marketers
about the response of the product/ service by the TG.
Recently, we
saw this teaser of new Channel called HeroTV on the Facebook featuring Veena
Malik with an exotic make over and one tear falling from her tear A GREAT
RESPONSE! No doubt in that, viewership of that teaser was insane, this
obviously predicted that the show will be a HIT no matter how much it will be
criticized. Than we heard the news that the Veena Malik is no more part of it
and again today I saw that it is on air, which clears all the misconception
that no matter how much you offend on SNSs you can never put the bad-man down
in the country like Pakistan.
I am based
in Glasgow, United Kingdom and today I saw a viral video of the show in which
Veena Malik is crying and a Mualana Sahab is sitting in the show to answer the
queries of people. Since, the time the teaser of this show was launched I tried
to look for the company which owns this channel. I just could not find anything
on Google. The channel does not even have a website, there Facebook page does
not even have the company information that who are the owners and who are
stakeholders of this channel. Then I came across the Express News TV page on
the Wikipedia and found out that Hero TV is there collaboration, it states as, “EMG is now launching new channel named Hero Tv,
an infotainment channel, from 5 June 2012”, (Wikipedia). It comes as a shock to me although I do not totally
agree with the information available at the Wikipedia but I would like to ask
anyone who can tell me that if this information is correct or not.
It is so ridiculous that
people don’t even care about what is happening and how it is affecting our
society, the major stakeholders of the society the people who can run the
television channels are just busy in selling the spots and raising money and
the advertisers are flowing money like anything just to have their product/service
on TV. There is so many ways that an effective marketing can be done but the
seth-sahab environment will always pull-back Pakistan and will never let the
young talent to show their creativity.
In the end I would like to
ask the users of SNS, how many of you people raised the question to know the
people who are behind the channel HeroTV and expose them. We have the power to
write and spread the information and that can change the stage play but only if
we would want to do it.
Ahsan Mateen
8/9/2012
References
En.wikipedia.org (2008) Express News (Pakistan) -
Wikipedia, the free encyclopedia. [online] Available at:
http://en.wikipedia.org/wiki/Express_News_(Pakistan) [Accessed: 6 Aug 2012].