Thursday, February 16, 2012

From Search Engine and Video Conferencing to Google It and Skype

Over the course of time, I have seen things changing; from generic name to the brand names are more emphasized by people because the brand name eliminates all the doubts related to the generic names. The strong brand names can be Pampers by P&G of which generic name is Diapers.

In the last decade with the technological or internet boom have changed and increased our vocabulary to define things. Being a baby-boomer we have lived 2 generations all together. We have seen the world without internet being easily available; we have seen mobile phone technology advancement and we have seen fast moving world.

The evolving words and their meaning have been a vital part of our dictionaries, an ordinary search engine Google is not itself a billion dollar organization but that is not we are emphasizing here. Google started by the two people in their garage is now a billion dollar organization. The journey started with a search engine and now that search engine has replaced the generic name to the brand itself, ‘Google it’. The company relies with the strong brand image which helps them to build the whole empire over a search engine.

Internet made it very convenient for its users to do video-conferencing. Mostly the popular instant messengers started with the option for video conferencing like most popular one were MSN Messenger, Yahoo Messenger and etc. but Skype came in 2003 and now it has completely changed the perspective of Video Conferencing. Now, we say let’s Skype rather than video-conferencing.

The brand names are becoming big and bigger day by day. We are involving them in our daily lives and we are getting highly dependent on them but still we always have the alternatives in the internet business...

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